Your business is
doing great.
You? Not so much.
1:1 coaching for service-based founders who keep every promise except the ones they make to themselves.
So you can finally start to enjoy what you’ve worked so hard to create.
if this is you
You’re phenomenal at delivering for everyone.
Except yourself.
You built something real and from the outside it looks like a dream.
But it’s come at a heavy cost.
While you consistently put the needs of your clients, your team, and your network first. You got used to removing yourself from the list entirely.
You know it’s hurting you.
And in desperate moments you promise to make changes and find a solution.
So you sign up for the program. Bring in the advisor. Overhaul the systems. Rewrite the plan.
Just as you’ve always done.
But nothing works.
Because none of these are solving the real issue.
The Gap
Your business isn't the problem.
Your relationship to it is.
You've read every book, hired smart people, and designed good systems.
The real issue isn't what you're doing. It's who you're being while you do it. And there’s a high cost to carrying that by yourself.
You’re in the gap. The place between where you are now and where you want to be - or at least where you wanted to be when you started. Before it became so heavy to dream of anything bigger.
Now you can't imagine scaling beyond what you’ve already built.
How could you aim for “bigger” when you can’t even handle things now?
And the heaviness? The isolation?
You tell yourself it’s just the cost of building. Everyone says so.
On your worst days, you fantasize about burning it all down. Not because you hate the work.
Because you can't imagine another way out of this.
Meet your Coach
I'm not a consultant.
I'm not a therapist.
I'm not a life coach.
Hello, I’m Hannah Soto. I'm a 5x founder and Certified Ontological Coach. More importantly, I've built something similar to what you're building.
And it almost broke me, too.
Twelve years. Multi-seven figures in annual revenue. Fortune 100 clients. By every external measure, I had made it. Internally, I was drowning — desperately swimming for some edge of the pool that kept moving.
Then one day I saw it differently.
What if I stopped swimming so hard? What if I just stood up? It turned out I’d been drowning in what was only 5-feet of water.
And realized I could have been standing the whole time.
What changed wasn't a better strategy. It was learning how I was operating in every decision I was making. The beliefs I didn't know I had. The patterns I couldn't see. The hidden cost of the way I was leading.
That's the difference between living in the gap and loving it. Living it is survival. Loving it is a shift to ownership and acceptance — standing up and letting the distance teach you instead of trying to outswim it.
That's what I help founders do. Not what to do next. But rather, who to become.
If you're reading this and something in you is quietly saying "this is me," let's talk.
How does it work?
Three steps towards becoming.
01
Book a chemistry call
One conversation, thirty minutes.
You tell me what's really going on - the thing you don't share with anyone. And we both see if this is a mutual fit. Either way, you leave with more clarity.
02
The real work
Two video calls a month. You and me.
Compassionate and direct, all at the same time. We explore who you're being, what you’re experiencing in your body, and the neuroscience of development while living evolves into loving.
Not a pre-set program; a partnership.
03
You generate
growth for yourself
Not so you never need anyone again. So you stop needing me, in this same way.
After our work is done the goal is for you to be able to do for yourself what we did together. Knowing I’m always here if you need me.
what it costs to do nothing
The pattern will continue.
Until you disrupt it.
You can keep handling it. You always have. Because you’re capable.
But that has a price. And you've been paying it quietly for years.
Because the distance between who you are in public and how you feel in private keeps growing wider.
But the pattern will continue to loop.
The business keeps working. You keep paying the price.
The business continues to run you.
And the inner critic that's been running the show? It doesn't get quieter with more success. It gets hungrier.
what changes
You stop abandoning yourself
And the business gets healthier.
This is the part most founders don't believe is possible until they feel it.
Your nervous system comes back online.
The frenetic energy that's been running the show starts to quiet, and what's left is grounded, calm, and present leadership.
Your team rises to the occasion because you've gotten clear enough that they can feel it and follow it.
The woman who keeps promises to everyone but herself? She finally makes one to herself. And keeps it. Then another.
That's where it starts. Internally. Then externally. The business is running smoother than ever. And you’re no longer paying for it with your own sanity.
You stop performing as the person you think you should be.
You feel like yourself again, only more grounded and present.
In their words
Past clients who've stopped
carrying it alone.
A few words from the people who've sat on the other side of this work.
I didn't feel “coached”, I felt understood.
I had multiple lightbulb moments and I gained a deeper understanding of myself and how it shows up in my work as a solo entrepreneur.
The wall I kept hitting wasn't external. It was the story I kept telling myself about who I was. I now have the tools and foundation to change that story which has allowed me to move forward with a new vision.
Founder, Solo Entrepreneur
Meagan Shuptar
Hannah isn’t just a coach, she is an invested partner with you. She was present to the complexities of my mind and spirit in order to empower me and my growth and development for longevity; rather than just help me accomplish my check lists. She helped me step outside of myself, so I could understand why I had been operating so chaotically.
Founder, Gluntz Creative
Ben Gluntz
Working with Hannah helped me see beyond my circumstances and recognize the patterns and beliefs that were shaping my results. Her coaching challenged me to look inward, take ownership, and create change from a deeper level. Through her guidance, I developed greater self-awareness, integrity, and alignment between what I say matters and how I show up in the world.
Former MLB Player
Reid Engel
A real client story
From thermometer
to thermostat.
One founder I worked with had been in business seven years. Strong roster, real momentum, and so much of it built on instinct that she couldn't fully trust what she'd built. So she stayed in the middle of everything. Touched every decision. Ate lunch at 3 p.m.
She compared herself, early in our work, to a thermometer. Always reading the room. Always adjusting herself to whatever the moment demanded.
After three months of coaching, she was the thermostat.
Conversations she'd been avoiding for months happened in a single week. The reduction in work hours she thought would take six months happened in one quarter. Her team grew into leadership roles — not because she controlled better, but because she became clear enough that they could feel it and follow it.
The business got stronger. And for the first time, she didn't have to disappear into it to hold it together.
Who i work with
This is for you
if:
You’ve built something successful. A service-based business, approaching or just over a million in annual revenue.
And on that journey of building, you lost yourself.
You’re highly capable. You always have been. You deliver for everyone.
From the outside, you're proof it can be done.
From the inside, you're exhausted by the only way of working you’ve ever known.
You want the business to keep growing. But you’ve hit your capacity. You have to become someone different.
If you felt any of this in your body. You're who I built this practice for.
Perhaps you’re feeling exhausted in a way no vacation can fix.
Or maybe you're embarrassed by the gap between how put-together you look and how you actually feel.
You've likely tried the masterminds and the consultants and the retreats, and they helped on the margins but didn't touch the core.
You don't need someone to tell you what to do in your business. You need someone who can help you see what's actually driving every decision you're making.
If that's where you are, let's talk.
Let's talk
This is the part where you
book the call.
Thirty minutes on a call with me. No sales pitch. No pressure. Most founders leave with more clarity from our first call than they've had in the last six months of overthinking it alone.
The worst that happens is you get clarity. The best is you stop white-knuckling.
notes from A founder
Notes from the inside
Vulnerable reflections, essays, and lessons from one founder to another.